Notice + report workflow
ROAS postmortem
When paid performance slips, the useful question is not just what dropped — it's what changed across spend, creative, launch timing, landing pages, and inventory context.
Trigger
Event · ROAS drops past a threshold week over week
The problem
Generic automation can alert you when ROAS falls. It usually can't tell you what changed across the rest of the business context or explain the likely cause in plain English.
What Clearfraim hosts
Clearfraim hosts an event-driven workflow that watches for a defined drop, retrieves the relevant campaign and business context, and produces a grounded postmortem.
Context retrieved
- Campaign spend, creative, and audience changes
- Shopify revenue and conversion shifts
- Launch calendar, offer changes, and recent site edits
- Previous ROAS explanations and decisions
Output
- A short explanation of the likely drivers
- Supporting metrics and comparisons
- Recommended follow-ups for the operator reviewing it
Approvals and visibility
- Can notify immediately in Slack or email
- Can land in the approval inbox before wider distribution
Best fit
- Growth leads
- Founders
- Paid media operators